EMP Lectures

 The Danilo T. Dayag Memorial Lecture 


  • to honor a distinguished scholar, linguist, mentor, and longtime LSP board member and PJL editor

  • established on March 17, 2016 and is managed by the Department of English and Applied Linguistics (DEAL), Br. Andrew Gonzalez FSC College of Education (BAGCED), De La Salle University and the Linguistic Society of the Philippines


Current Memorial Lecture

5th DTD Memorial Lecture, 2021

Dr. Mildred Rojo-Laurilla

Speakers Bank, Australia


March 20, 2021



Meeting ID 952 0972 7997  Passcode  DTD2021



“A Reflective Mini-Case Study of Two Work Environments: How I Experienced  Language in Action in a New Zealand and an Australian Work Environment  Using the Dell Hymes’ Ethnography of Speaking Framework"



This lecture will demonstrate how the Hymes’ Ethnography of Speaking Framework S-P-  E-A-K-I-N-G (for setting  and  scene,  participants,  ends,  acts  sequence,  key,  instrumentalities, norms, & genre) may be applied in a non-academic study, and how this  is useful in understanding what is happening in a speech event or situation especially in  a multicultural setting. In particular, it will highlight the lecturer’s experiences working in  two non-Filipino work environments– one in New Zealand, and the other in Australia  where she currently lives and works. The lecture is considered as a reflective mini-case  study as this is based on a description of how she interprets her experiences in those two  different contexts. It is also considered a mini-case study as it will only cover an overview  of the analysis of a speech situation, rather than a presentation of findings based on  multiple observations. Implications for intercultural communication and communicative  competence will be elaborated at the end of the talk.



Mildred Rojo-Laurilla, PhD is currently the Program Coordinator  for Speakers Bank, a volunteer and advocacy program of  annecto Inc – the people’s network, a not-for-profit organization  in Melbourne, Australia that provides disability and aged care  services around the states of Victoria, New South Wales and  Queensland. As program coordinator, she is in charge of the  day-to-day operations of the program, including promotions,  stakeholder engagement and partnerships. She has been in this  role for 8 years now. Prior to this, she emigrated to New Zealand and worked in the health  industry supporting top executive roles and the teaching hospital of the Wellington Region  for 6 years until she obtained her New Zealand citizenship.  In the Philippines, she began her career at the University of the Philippines in Los Banos  in the early 90s, until she moved to teach at De La Salle University – Manila in 2000  where she served as a faculty member of the Department of English and Applied  Linguistics while studying to complete her PhD in Applied Linguistics also at DLSU. She  served in various admin roles such as being one of the long-standing Vice Chairs of the  department, as well as serving as Chair, Graduate Program Coordinator, Metro Manila  Linguistics  Circle  (MMLC)  Coordinator  and  Coordinator  of  the  Speech  Communication/Oral Communication Committee. She also served as an undergraduate  adviser to English Majors and some graduate students and was actively involved in the  Summer Institute of Linguistics programs. She left the Philippines in 2008 and had been  overseas since then.  Outside of her work in annecto, Mimi has self-published a children’s book series, and a  self-help e-book for women. She is also involved as an educational consultant for a  private school in Cavite, an online course creator and tutor for a private company, while  still managing to teach beginners piano, sing and do podcast episodes in her spare time.



Past Memorial Lectures

4th DTD Memorial Lecture, 2019

Dr. Teresita D. Tajolosa

Palawan State University

March 16 (Sat)


Andrew Bldg.,

De La Salle University, Manila



“To be or not to be? A Question of Resilience Among Speakers of Batak, A Critically Endangered Philippine Language"



Drawing from “ linguistic resilience”,  a current framework for analyzing language vitality, I have  examined the Batak speakers’ ability to “bounce back” from language disturbance. It should be recalled that in my 2011 study, (Tajolosa, 2014), my data confirmed that Batak is a critically-endangered language, yet I confidently predicted sustainable pluralism owing to positive language vitality demonstrated by speakers in the three Batak communities studied. Within the last seven years however, some occurrences have taken place in the communities which may affect the direction the language is taking in the coming years.


Will the Batak embrace recent developments in their areas at the expense of their identity and language? How do  the people’s responses to their language situation demonstrate language group “endurance” or the lack of it? Does the resilience framework fit the Batak context? These are just some of the important questions which I aim to answer in this lecture.


I will discuss in detail, my findings and their implications and essentially, the direction the academe and concerned agencies should take to assist in promoting Batak language maintenance.

3rd DTD Memorial Lecture, 2018

Eden Regala-Flores, Ph.D.

De La Salle University - Manila


March 17, 2018, 10-12 nn

Andrew Bldg., Lecture Room 1408

De La Salle University, Manila



“The case of the missing full stops in text messages: A Pinoy adaptation"



Curious if David Crystal's (2016) observation regarding the disappearance of full stops in text messages is true on this side of the texting world, this paper examines text messages sent by Filipinos across ages, genders, professions, and social relationships. The analysis determines the socio-pragmatic reasons behind the absence of full stops in their text messages and problematises this phenomenon vis-à-vis instruction concerning usage of this specific punctuation mark.


Eden Regala Flores is an associate professor from the Department of English and Applied Linguistics at De La Salle University. She earned her doctor's degree in applied linguistics from the same university. Her research interests include (critical) discourse analysis, sociolinguistics, forensic linguistics, language teaching, academic writing, and teacher training.

2nd DTD Memorial Lecture, 2017

Dr. Paulina M. Gocheco

De La Salle University - Manila


March 17, 2017, 10-12 nn

Andrew Bldg., Lecture Room 1403

De La Salle University, Manila



“Pronominal Choice: A Reflection of Culture and Persuasion in Philippine Political Campaign Discourse"



This article describes the use of personal pronouns in political campaign advertisements in the media. The study investigates the interplay of persuasion and culture, which may account for the variances in pronoun preferences. Despite the significance of inclusive pronouns such as tayo [we] in persuasive discourse, the study reveals the predominance of first person singular ko [I] in the corpus. The first person plural pronouns can be used by politicians in their strategies to gain the people’s allegiance, while the use of singular first person pronoun may result in exclusion of some groups. Pronouns used in discourse can shed light on how participants project themselves and others. The study provides insights and discussions on the benefits of the agentive role of the pronoun, as well as the role of culture and other speaker motivations in the use of pronouns. In the Tagalog language, the preference for certain pronouns may reveal social distance, politeness, or solidarity. The Tagalog pronouns are categorized into three functional sets: genitive, absolutive, and locative. The corpus consists of 60 political campaign ads in the Philippine national senatorial race in 2007. The study shows that pronouns, among other linguistic features, may render uniqueness in a particular type of political discourse that is generally global in nature.


Dr. Paulina Gocheco is the current Director of the Center for Language and Lifelong Learning (CeLL) and was the former Chair of DEAL. She has given workshops in Academic Writing, Oral Communication, and Discourse Analysis in different organizations and universities including Mahidol University, where she was a Visiting Professor. Her research interests include Discourse Analysis - legal and political discourse, Contrastive Rhetoric, ESL, Academic Writing, and World Englishes.



1st DTD Memorial Lecture, 2016

Dr. Arceli Amarles

“Multilingualism, Multilingual Education, and the English Language: Voices of Public School Teachers"



In contexts where decision-making is highly centralized, policies on language and/in education are mostly formulated by officials of the Department or Ministry of Education. Hardly is the voice of ordinary public school teachers who are at the forefront of implementing any educational or language policy heard because they are only seen as implementers of any policy. But should their voices remain muted?


       Following the bottom-up approach and drawing from narratives of public school teachers, this paper argues that for an efficient formulation and implementation of language and/in education policy, teachers’ voices must be heard. Through Focus Group Discussions (FGDs) with public school teachers in seven regional centers in the Philippines, it aims to find out what these teachers have to say about the following: (1) multilingualism in the country; (2) the mother-tongue-based multilingual education (MTB-MLE), an integral component of the Philippine government’s K-12 enhanced basic education system; and (3) the role that the English language plays in education in the light of the multilingual nature of the country and the implementation of MTB-MLE.



Arceli M. Amarles earned her Master of Arts in English, major in Language and Literature from Ateneo de Manila University. She was conferred the degree Doctor of Philosophy in Applied Linguistics in De La Salle University (with DR. DANILO T. DAYAG as her dissertation adviser). She is a full-time faculty in the College of Graduate Studies and Teacher Education Research of the Philippine Normal University, The National Center for Teacher Education. She served as the Program Adviser of the MAEd-ELT program, and later became the Program Coordinator in the Arts and Languages Cluster of the college for AY 2013-2014. At present, she is a Board Member of the Linguistic Society of the Philippines. Her research interests include World Englishes, TESL/EFL, academic writing and discourse analysis.



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