EMP Lectures

 The Danilo T. Dayag Memorial Lecture 


  • to honor a distinguished scholar, linguist, mentor, and longtime LSP board member and PJL editor

  • established on March 17, 2016 and is managed by the Department of English and Applied Linguistics (DEAL), Br. Andrew Gonzalez FSC College of Education (BAGCED), De La Salle University and the Linguistic Society of the Philippines


Current Memorial Lecture


4th DTD Memorial Lecture, 2019

Dr. Teresita D. Tajolosa

Palawan State University


March 16 (Sat)


Andrew Bldg.,

De La Salle University, Manila



“To be or not to be? A Question of Resilience Among Speakers of Batak, A Critically Endangered Philippine Language"



Drawing from “ linguistic resilience”,  a current framework for analyzing language vitality, I have  examined the Batak speakers’ ability to “bounce back” from language disturbance. It should be recalled that in my 2011 study, (Tajolosa, 2014), my data confirmed that Batak is a critically-endangered language, yet I confidently predicted sustainable pluralism owing to positive language vitality demonstrated by speakers in the three Batak communities studied. Within the last seven years however, some occurrences have taken place in the communities which may affect the direction the language is taking in the coming years.


Will the Batak embrace recent developments in their areas at the expense of their identity and language? How do  the people’s responses to their language situation demonstrate language group “endurance” or the lack of it? Does the resilience framework fit the Batak context? These are just some of the important questions which I aim to answer in this lecture.


I will discuss in detail, my findings and their implications and essentially, the direction the academe and concerned agencies should take to assist in promoting Batak language maintenance.



Dr. Teresita D. Tajolosa earned her Ph.D in Applied Linguistics as CHED scholar, from De La Salle University-Manila in 2012. Dr. Danilo T. Dayag, became her Adviser for her dissertation entitled: Predicting the Ethnolinguistic Vitality of the Batak: An Endangered Philippine Language, for which she received the Gold Medal for Outstanding Dissertation. Just like Dr. Maria Lourdes Bautista, Dr. Dayag, became a very influential figure in her academic life. Dr Tajolosa is currently Director of the University Research Office (URO) and Associate Professor of Palawan State University. She served as Deputy Director of the University Research Office and Chairperson of the Department of Foreign Languages of the College of Arts and Humanities at the same time (April 2013- April 2014). After a year, she left the posts and became College Research Coordinator of the College of Arts and Humanities between April 2014 to July 2018. Dr. Tajolosa won Best in Oral Presentation in the STIRDC (Southern Tagalog Island Research Development Consortium) 2013 Regional Conference for her paper Predicting the Ethnolinguistic Vitality of the Batak: An Endangered Philippine Language, and was awarded Second Best Paper in the Socio-economic Category for the 2018 STIRDC Conference held in Oriental Mindoro in October 2018 for her co-authored study “Cultural Beliefs and Practices in Health of the Molbog”, which is a portion of the bigger project, Socio-cultural Mapping of the Molbog, funded by the office of Sen. Loren Legarda in 2017. Dr. Tajolosa authored several articles from her research findings which were published in PSU Research Journal, Philippine ESL Journal, Philippine Journal of Linguistics, Ateneo de Manila Press and Asia Pacific Linguistics. Her research areas primarily involve Philippine language endangerment, psycholinguistics, genre analysis and classroom linguistics while she is also genuinely interested in health and environmental social science subjects.



Past Memorial Lectures


3rd DTD Memorial Lecture, 2018

Eden Regala-Flores, Ph.D.

De La Salle University - Manila


March 17, 2018, 10-12 nn

Andrew Bldg., Lecture Room 1408

De La Salle University, Manila



“The case of the missing full stops in text messages: A Pinoy adaptation"



Curious if David Crystal's (2016) observation regarding the disappearance of full stops in text messages is true on this side of the texting world, this paper examines text messages sent by Filipinos across ages, genders, professions, and social relationships. The analysis determines the socio-pragmatic reasons behind the absence of full stops in their text messages and problematises this phenomenon vis-à-vis instruction concerning usage of this specific punctuation mark.


Eden Regala Flores is an associate professor from the Department of English and Applied Linguistics at De La Salle University. She earned her doctor's degree in applied linguistics from the same university. Her research interests include (critical) discourse analysis, sociolinguistics, forensic linguistics, language teaching, academic writing, and teacher training.

2nd DTD Memorial Lecture, 2017

Dr. Paulina M. Gocheco

De La Salle University - Manila


March 17, 2017, 10-12 nn

Andrew Bldg., Lecture Room 1403

De La Salle University, Manila



“Pronominal Choice: A Reflection of Culture and Persuasion in Philippine Political Campaign Discourse"



This article describes the use of personal pronouns in political campaign advertisements in the media. The study investigates the interplay of persuasion and culture, which may account for the variances in pronoun preferences. Despite the significance of inclusive pronouns such as tayo [we] in persuasive discourse, the study reveals the predominance of first person singular ko [I] in the corpus. The first person plural pronouns can be used by politicians in their strategies to gain the people’s allegiance, while the use of singular first person pronoun may result in exclusion of some groups. Pronouns used in discourse can shed light on how participants project themselves and others. The study provides insights and discussions on the benefits of the agentive role of the pronoun, as well as the role of culture and other speaker motivations in the use of pronouns. In the Tagalog language, the preference for certain pronouns may reveal social distance, politeness, or solidarity. The Tagalog pronouns are categorized into three functional sets: genitive, absolutive, and locative. The corpus consists of 60 political campaign ads in the Philippine national senatorial race in 2007. The study shows that pronouns, among other linguistic features, may render uniqueness in a particular type of political discourse that is generally global in nature.


Dr. Paulina Gocheco is the current Director of the Center for Language and Lifelong Learning (CeLL) and was the former Chair of DEAL. She has given workshops in Academic Writing, Oral Communication, and Discourse Analysis in different organizations and universities including Mahidol University, where she was a Visiting Professor. Her research interests include Discourse Analysis - legal and political discourse, Contrastive Rhetoric, ESL, Academic Writing, and World Englishes.



1st DTD Memorial Lecture, 2016

Dr. Arceli Amarles

“Multilingualism, Multilingual Education, and the English Language: Voices of Public School Teachers"



In contexts where decision-making is highly centralized, policies on language and/in education are mostly formulated by officials of the Department or Ministry of Education. Hardly is the voice of ordinary public school teachers who are at the forefront of implementing any educational or language policy heard because they are only seen as implementers of any policy. But should their voices remain muted?


       Following the bottom-up approach and drawing from narratives of public school teachers, this paper argues that for an efficient formulation and implementation of language and/in education policy, teachers’ voices must be heard. Through Focus Group Discussions (FGDs) with public school teachers in seven regional centers in the Philippines, it aims to find out what these teachers have to say about the following: (1) multilingualism in the country; (2) the mother-tongue-based multilingual education (MTB-MLE), an integral component of the Philippine government’s K-12 enhanced basic education system; and (3) the role that the English language plays in education in the light of the multilingual nature of the country and the implementation of MTB-MLE.



Arceli M. Amarles earned her Master of Arts in English, major in Language and Literature from Ateneo de Manila University. She was conferred the degree Doctor of Philosophy in Applied Linguistics in De La Salle University (with DR. DANILO T. DAYAG as her dissertation adviser). She is a full-time faculty in the College of Graduate Studies and Teacher Education Research of the Philippine Normal University, The National Center for Teacher Education. She served as the Program Adviser of the MAEd-ELT program, and later became the Program Coordinator in the Arts and Languages Cluster of the college for AY 2013-2014. At present, she is a Board Member of the Linguistic Society of the Philippines. Her research interests include World Englishes, TESL/EFL, academic writing and discourse analysis.



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